Players Motivation in Sports Betting
A sports gambling provider is only as good as its clients, because without them, there is no bet. However, in order to persuade customers of your particular deal, you must first understand the player desire as well as why they gamble.
The demonstration of skills, competition, and excitement are the primary motivators for men to bet. Men, too, can exhibit tendencies toward extrinsic motives such as winning money, outperforming others, and proving their own abilities, which reflect characteristics of the traditional male gender role.
Women’s betting motivation, in contrast, is much more intrinsic. Women commonly gamble to escape loneliness, boredom, and negative feelings, as well as to cope with daily problems or a stressful life .
Gender preferences for various gambling activities reflect these various motivations. Men, like for example, prefer gambling as strategy-based. This refers to activities that require skill (e.g. sports betting, card games, horse betting), whereas women prefer games of pure chance, such as keno, slot machines, and bingo.
Competence Must be Demonstrated
In a study conducted by Lamont and Hing (2018), male study participants expressed a strong desire to demonstrate their expertise in sports betting. Successes can elicit feelings of accomplishment and/or satisfaction as a result of having “beaten” the system. This would not only boost the players’ egos, but also their personal identification as a sports gambler. In other words, inspiration is especially important when it comes to the social functions of sports betting.